The Magic Of Visualisation
Inspiration To Think Visually?
Here are a list of Visual Resources from Group Partners – These are for illustrative purposes only but are all based on the principles of Structured Visual Thinking™.
A visual language works better for some kinds of information than for others. “It’s best at being able to grasp things in context and see how they’re related,” says Terry Winograd, a computer scientist who directs the Program on People, Computers, and Design at Stanford University. Indeed, for many overview tasks, visual language is already commonplace, it’s unremarkable. “When you sit down in your car, you don’t read a bunch of text. In the cockpit of a jet, you’re reading enormous amounts of data, but it’s all visual,” says Eric Oksendahl, who directs the design of instructional materials for the Boeing Aircraft Company in Seattle.
One of the big advantages of visualising data/information is that it allows people to see a complex subject in context and focus on whatever bit might be of interest at the time. “We just don’t have time to read everything,” says Bob Horn. “I think that’s an important principle for communications in the 21st century. People should have the opportunity to scan and skip.”
The strongest example of this is an overview technique called “argumentation mapping” the charting of ideas. In this, mappers gather together all the arguments on a given question, together with their rebuttals, counter-rebuttals, and so on, and lay them out on a giant flow chart. Anyone looking at the map can see at a glance which branches of the argument have spawned the hottest debate. And by looking more closely at the terminal twigs of a branch, one can see who has had the last word so far and what they said.